Thursday, May 23, 2013

Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss

At first I thought this is another health book preaching about the negative effects of sugar, salt and fat, but I found that it reveals an in-depth, insider look into the politics of mega processed food companies, such as Kraft, General Mills, Coca - Cola and Nabisco.  Ever wonder why you cannot resist munching on chips, or my favorite, Cheetos?  Never mind the single serving size printed on the back of the bag.  Who can adhere to it when millions of dollars are spent by corporations to figure out the optimal "mouth feel" and marketing of a snack solely to get consumers hooked?  This is a very informative book!

No comments: