Tuesday, July 2, 2013

Top of the Morning by Brian Stelter

To paraphrase the New York Times Review of Top of the Morning by Brian Stelter, it’s not the best writing in the world.  However, what this book does have going for it is an insider’s view of the war behind morning television shows.  If you ever thought the big three networks were “dead” in favor of cable channels, Stelter reigns the reader in by divulging a strategic plan to oust Ann Curry from NBC’s Today Show, and the long, slow slide that made ABC’s Good Morning America number one again in the ratings after more than 800 weeks of dominance by Today.  Stelter also outlines, for example, the ridiculous lengths producers will go to in order to ensure that other networks don’t steal the prime guest for tomorrow’s show from one another, literally sleeping in hotel hallways to guard the guests from poaching.  It’s not exactly a beach read, but if you like a tabloid shocker about media itself, Top of the Morning may be just your cup of coffee.

No comments: